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Statista now offers industry insights from a global perspective for 34 industries. The reports provide crucial information on the trends moving all major industries. Is Italy speeding up on electric mobility or is the next charging point still too far away? Have a deeper look into the topic with this new dossier.
Statista provides an overview on the market situation and customer attitudes around e-mobility in this country so passionate about cars. With an October deadline looming and an unpopular proposal in hand, time is running out for Theresa May to secure a deal with the European Union. This topic highlights some the main issues standing in the way of a deal and explores how the British public have reacted to the ongoing political drama.
Revenue might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. This dossier analyzes the popularity of video games and digital games in the Netherlands and the attitude shown towards the trend of online gaming. As consumers become aware of the potentially harmful ingredients used in conventional beauty products, many are seeking green alternatives which pose a lesser risk to the skin and the environment.
This topic page provides an overview of natural and organic cosmetic sales and UK consumer attitudes. The first football study that compares the 5 big European leagues from a fan's perspective.
Find out everything about the Premier League, its clubs, sponsors and fans. The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
Please see our privacy statement for details about how we use data. Industry Overview Most-viewed Statistics. Recent Statistics Popular Statistics. Smartphone market share worldwide by vendor Number of apps available in leading app stores Big Mac index - global prices for a Big Mac Revenue of the cosmetic industry in the U. Value of the leading 10 textile exporters worldwide.
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FIFA world ranking of men's national soccer teams Athletic footwear global market share by company. Apple iPhone unit sales worldwide , by quarter. Global market share held by smartphone operating systems , by quarter. Retail price of gasoline in the United States Number of McDonald's restaurants worldwide Revenue of Starbucks worldwide from to Number of restaurants in the U.
Average daily rate of hotels in the U. Dossiers Get a quick quantitative overview of a topic. Outlook Reports Forecasts on current trends. Surveys Current consumer and expert insights.
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Further Studies Get a deeper insight into your topic. Digital Market Outlook Identify market potentials of the digital future. Mobility Market Outlook Key topics in mobility. Company Database Sales and employment figures at a glance. Publication Finder Find studies from all around the internet. Apparel Industry The U. In , store-based retailing was valued at approximately billion U. Retail sales in clothing stores in the United States regularly exceed 15bn U.
In December , U. The revenue of the women's and girls' apparel market was approximately billion U. In terms of apparel brand companies , Gap had the largest share of the market, as of , with 4 percent. One of the dominant players in the apparel market is Nike. Nike posted revenues of 4. This text provides general information. Personalization in ecommerce often refers to personalized merchandising. When personalizing a site experience, brands use a variety of known customer data points to serve contextually relevant content and products.
Using data points like the above, site pages will be altered to best serve and convert the individual consumer. Localization is a form of personalization in which the IP address of a customer alters site content to provide for more contextual merchandising and content.
Here are a few guides you can use to learn about personalization, localization and on-site merchandising to increase your customer experience. Here are how 3 brands currently optimized their customer experience using a variety of personalization tactics.
You can use a combination of out-of-the-box personalization tools and additional applications to turn your product pages into landing pages i. They use the Personalized Recommendation App by Beeketing. Create an educational survey to lead consumers further down your funnel, as well as collect additional information. CRM stands for customer relationship management.
Because how effectively you speak to your customer, solve their issue and get them to the cart directly affects engagement, conversion and your bottom line. Establish a single customer system of record. Get a head start in improving your customer engagement via community and CRM. Here are the best guides to walk you through each aspect. Now is a great time to starting thinking about chatbots. The very first step to ensuring your customers engage with your brand is to ensure they can SEE that they can engage with your brand.
Olive Ave uses subtle but clear on-site messaging to alert customers to a variety of customer engagement tools, including:.
See how they did it below. Mountain Crest Gardens is, in my professional opinion, light years ahead of most ecommerce brands in terms of customer engagement. They used a tool — Rivet Works — to collect not just customer reviews, but customer photos of their products being used. Many brands with philanthropic missions, like Shongolulu, encourage customers to become brand ambassadors —— sharing the message with the world.
Turn yourself and your employees into personalities. Most ecommerce brands optimize for long-tail, at least at first. Getting high ranking for short-tail keywords is hard. Bigger brands typically win here because of their Domain Authority, which takes into account:. On-site content to draw in customers in times other than a purchase point is becoming super important for LTV increase without large marketing spend. Optimize your site as it currently is, and get content ideas now from these comprehensive guides.
Jackson Galaxy uses video, clear CTAs, lots of copy and tons of reviews to turn their product pages into an SEO-optimized landing page. BlanksUSA uses campaign pages as landing pages in order to drive long-tail traffic to products easily grouped for a specific customer segment. Mobile experience need to be on par with desktop. Optimize your forms, create mobile-first designs, load pages quickly. Understand how your customers use mobile and optimize.
Just use a pop-up like Solo Stove does to help the customer decide where to go next. Mobile experience will be key in Mobile traffic has already overtaken desktop traffic, and we are seeing mobile sales approach desktop sales. Retailers with a mobile-first mentality will outperform those that treat mobile as a second priority. This mobile-first mentality applies to everything: And while many may still be able to do so in , it is likely that the cost is going to go way up.
Social media advertising is a popular channel for ecommerce brands to use to run campaigns, drive traffic and close sales. Good social media advertising and marketing is about 3 things:. Building a culture around your brand will be the only way to compete and thrive in a marketplace that turns everything into a commodity driven by price and reviews.
Tommy John uses a gifting video along with a customer testimonial in this re-targeted Facebook Ad. Rollie is an Australian brand that has clearly just launched in the US. They are likely targeting me based on my geographic location and having visited their site before.
Nike is using the multiple photo option ad aka, not a video and promoting customized items in the ads. Facebook prioritizes videos and videos help build way more trust then just a regular ad. Videos are so powerful and using Facebook Custom Engagement Audiences you can sequence potential customers who watch 10 seconds of one of your videos to another video. Using Facebook Video Ads combined with Custom Engagement Audiences alone you can sequence potential customers all the way down a video funnel that goes from Awareness to Engagement and then to Conversion.
CRO stands for conversion rate optimization, which you can only do through data-driven optimization and decision making. Conversion rate optimization allows you to run tests to determine which various designs, language, etc. Look for little wins here and there and over the course of the year you will find that you have made it far more likely that a visitor to your website becomes a paying customer. Regularly get your customers on the phone.
Ask why they choose you. Ask what problems drove them to you in the first place. Ask how they view you compared to competitors. Their answers are literally what should go on your website to connect more deeply with your market and generate more sales. Every brand has to first test their way to success.
And the third is to be sure to share your successes and failures with everybody internally. That way, you can be sure you have a staff with a knowledge base. Last year, conversion was 4. This has given us an edge against other clothing brands. I have 30 BigCommerce sites up and the reason I keep coming back is because my development staff and design staff are familiar with the templates and the backend. The cost of entry and cost to scale have dramatically reduced over the years.
And because the cost to entry is so low, more people has entered. And a lot of those people are scaling —— again, because the technology to do so costs so little.
Suddenly, marketing to earn your fair share of the market is one of the most important factors to success. My advice for other business owners is this: Rather than tying up time with manual data entry and packaging, focus on things that help your business grow — like marketing, business development, etc.
Let tools and integrations take care of the other elements of the business, and outsource work when you need it. Honestly, InStockAlerts is worth its weight in gold. Suddenly, all my customers wanted to know when a product would be back in stock. Then, I have more sales with no additional time spent. We also use PriceWaiter on our product pages — which lets the buyer name a price.
On the backend, we have loaded up all of our pricing rules into the PriceWaiter system.
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