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Here you are able to actually speak to the manufacturers, which very important. Bear in mind the conditions of manufacture — consumers are much more conscious about "sweat shop labor" than in the past and will penalize clothing lines that use it. If you know how to sew, you may be able to create the patterns and prototypes yourself. Consulting with someone who's an expert at sewing apparel is also an option. Part 3 Quiz What do you need to keep in mind when looking for manufacturers?
There are online platforms that connect designers to manufacturers. Overseas manufacturers are usually more expensive. Domestic manufacturers typically don't provide samples. You will need to create the initial prototypes yourself. Create a website to promote your clothing line.
Make sure it looks very professional and presents your line in the best light. Provide contact information, in case stores or other merchants want to get in touch with you.
If you want to give people the ability to buy clothing from your website, you'll need to set up a shopping cart and merchant account so you can accept credit card payments. Establish relationships with websites and blogs that can bring attention to your brand and site.
This includes selling your clothing through auction sites and arts and crafts sites that allow clothing sales. Relationships drive sales, whether it's by word of mouth or helpful quid-pro-quo. These costs can run into the thousands for just one year. Here's what you can do to get your brand out there: Write a press release , send it to local newspapers and magazines. Purchase ads in papers and on websites that people in your target audience read.
Sponsor events that cater to your target audience. Get a celebrity endorsement, or get the most popular person you know to wear your stuff by giving it to them for free. Use social media, such as Twitter, Facebook and your own blog , to spread the word. Make sure you have a good LinkedIn profile too. Use yourself as a walking billboard. Wear your own fashions and ask people's opinions and record them; this will also aid you in designing a product people will like. Take every suggestion a person has to offer; it's like having your own marketing and design team and it doesn't cost you a thing.
Starting out, money is going to be tight, so take advantage of every opportunity you can. Sell at festivals, markets, and to everyone you know.
Get appointments with local stores and convince them to carry your line. Offer your clothing on the Internet. Print a catalog and mail it to clothing stores and potential customers. Go to a fashion trade show if you have the funds. Paying for a booth can be expensive, but it can also be worth it, both in terms of sales and publicity. Part 4 Quiz Where can you sell your clothing?
Via catalog You're partially right! Through friends and family You're not wrong, but there's a better answer! All of the above That's right! No, there are many designers who never went to fashion school, but having that knowledge may help your career and help you start a successful clothing line.
Not Helpful 14 Helpful Will manufacturers do custom designs like adding zippers to the side of a T-shirt? It all depends on your agreement with the manufacturers, and of course you will need to pay more. Not Helpful 0 Helpful Not Helpful 20 Helpful There's no set amount. I've seen some brands set up and start selling in stores with 3 different t-shirts and 3 different hoodies. Having a few quality pieces is better than having a ton of mediocre products.
Not Helpful 1 Helpful I want to start a clothing line from home. I have no experience whatsoever. Can I draw the design of the clothes I want to produce and send the pictures to a company to help me produce and market it? Yes, but you need to be careful before sending any of your designs to a company, because some companies may steal your work and say it's them that came up with everything, and you end up getting nothing for your work. So, do proper research on the company you intend to send your designs to.
Not Helpful 0 Helpful 8. You can be any age, as long as you are passionate about it. You might want to get help from an adult with the financial part if you are young. Not Helpful 11 Helpful Contact a bank or investors in your area with a detailed business plan that outlines your goals and how you plan to achieve them.
Not Helpful 9 Helpful Not Helpful 5 Helpful It may not make sense to figure that out on your own, but Bambify. Not Helpful 8 Helpful Not Helpful 10 Helpful Is there any process for registering a brand? Answer this question Flag as How can where can I get a business license? Can I get a business loan if I'm blacklisted? Where can I find a cheap manufacturer in Montreal to start my clothing line? How much do I need to invest in stating. Include your email address to get a message when this question is answered.
Already answered Not a question Bad question Other. Tips Sometimes joining up with a designer friend or colleague can help get your clothing line off the ground with more support and ideas than just doing it alone. However, ensure that you are business compatible——just because you're friends doesn't mean you'll click when running a business together! Try to think of a catchy name! It helps your business really take off! Be conscious of the need to ensure that your clothing line reflects your own principles.
If you care about worker fairness, a healthy environment and sustainability, work out the ways in which you can ensure that your clothing line lives up to these principles and is also made clear to your consumers. Make sure what you do or what you take out there will be something that helps and boosts your brand. See if you can find angel investors or similar investors who are willing to back your brand. You might even consider going on a program such as Dragon's Den to get investment and show off your clothing line at the same time.
Warnings Once you get into the fashion industry and start brushing elbows with celebrities, it can be tempting to assume that you've got it all figured out, but don't go down that road. Keep looking for ways to improve. Continue changing your clothing line and seeking to make progress. Don't get too comfortable or else your brand will become stale! Always be sure you can fulfill orders taken. You will get a bad reputation quickly if you can't deliver when and what you say you will.
Things You'll Need Business plan. Manufacturer details and certainty that you have chosen the best one for your needs do a lot of online research and telephone or face-to-face discussions.
Mentors — you really should have people who can help you survive and work through the challenges that pop up in this cut-throat industry. Article Info Featured Article Categories: Thanks to all authors for creating a page that has been read 2,, times.
Finally, be your own best marketer and salesperson by wearing your designs! Gioconda Gomez May 31, Haven't worked since my second child was born 11 years ago and I would like to come back to the business, but I wasn't sure how.
This few tips helped me a lot to have an idea how to start again and how business works nowadays. WO Waju Odiaka 6 days ago. SL Sony Lazo May 5, After college and a steady income comes financial stability and later wealth.
When I gather enough money, I hope to open my own boutique then continue to expand. I strongly believe I have much potential and can succeed if given the chance. This article has made that seem a lot easier. Most designers find themselves in total darkness. This article as a whole is a blessing. Now I know where to start. DD Dilip Dillu Apr 18, This article cleared all my confusion. It's very informative for a person who, like me, is planning to start something new.
RA Rebecca Abu May 18, I appreciate the knowledge given to me through this guide. I am planning to set up a fashion outfit, though still trying to raise the funds. I already have the basic skills in fashion design. MG Monsurat Gboyelade Jul 1, It's very insightful and analytical, and points you in the right direction. Thank you so much. I am researching on starting my own clothing label and came across this. It is indeed detailed and precise information that I needed badly.
SW Shirley Williams Jul 5, You were not trying to get me to purchase anything, just gave me the facts. I received some very helpful information by reading this article.
NE Nana Ekua Aug 1, LF Lori Ford Dec 9, It is like a conformation that I'm on the right track. GE Gladys Eleazu Jun 14, I learned so much, thanks. DF Debra Franklin Aug 24, I am ready to proceed.
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